Let’s tell the world about your business!

You’ve got a small business, and you’re doing what you do best. You’re working long hours every week. We hear many business owners say, “I’m putting my heart and soul into this business, and I just don’t have time to do any marketing.” Makes sense! That’s where Initiative Media Group comes in.

Are you ready to tell the world out about your business? While your energy is being poured into your passion, we take the initiative to spread the word about it—and having a powerful web presence plus an innovative marketing plan is paramount.

compass initiative media group


Our team is ready to help you with a myriad of marketing services. Photography and videography, web design and development, graphic design, digital and print advertising, mailers, email training, consultation, website maintenance.

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The Initiative team is located in Santa Cruz, California, but we know the cultures of many different areas of the country. This allows us to give unique insight into marketing for Santa Cruz County, Monterey County, El Dorado County, as well as the Greater Atlanta area and Greater Oklahoma City area.

See Our Locations


Your marketing changes throughout the year and throughout the life of your business. Check out our notes about that. We offer some advice to give you some good ideas for your marketing journey. 

Read Our Blog

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Initiative Media Group is a team of creative people who thrive on seeing small businesses and non-profits flourish. This builds prosperity and relationships in our communities, impacts our families and ultimately forms a better life for us all.

Let us show you what our team can do in a short amount of time that will create continual and long-term benefits for your business.

— Allison O’Donnell, owner and CEO


Happy Clients

We have the most amazing clients, check their sites below to see the work we’ve done!


Warmth Company
Aptos CA

Big Tree Ranch
Larkin Valley CA

Hidden Hills Ranch
Prunedale CA

Seascape Village Fitness
Aptos CA

Pour Taproom
Santa Cruz CA

Advanture Company
Santa Cruz CA

Saint Abraham’s Classical Christian Academy
Aptos CA